The new era of data-driven decisions
For years in industry conferences and in every panel and lecture, we hear the industry leaders speaking about; how critical it is that we will base any decision on data and not on gut feeling.
The problem is that up until now the A/B testing solutions were complicated, expensive and required development resources but the worst part is that the results, in many cases, are not conclusive - so there is no clear path of constant improvement in the results.
