Game of Whales acquires Appstatics on its way to become a fully automated A-Z management platform for game developers

Game Monetization

| 2 min read

Today, Game of Whales announced the acquisition of Appstatics, allowing the company to develop a one-stop shop platform for mobile game developers. Game of Whales addresses the most critical mission developers and publishers have: The challenge of improving revenue and retention in mobile games. Since the Game of Whales platform provides automated LTV increase by amassing real-time quality data and converting it to personalized end-user interactions, it should come to no surprise that they chose to acquire this powerful performance tracking tool for mobile apps.

Appstatics is a leading tracking tool that delivers intelligence about mobile performance tactics through App Store rankings. The acquisition of Appstatics will empower Game of Whales with access to real-time global top grossing charts.

The stores real-time global ranking and constant updates, forge the way for Game of Whales to continue developing the most effective platform for game developers and publishers, using multi-sourced real time data to take effective data driven actions in real time.

Acquiring Appstatics is definitely a game-changer for the company – Game of Whales will now be able to amplify their already robust data to better understand the source of traffic in apps as well as the behavior of users.

Since Game of Whales’ autonomous AI takes into account various parameters to create retention and monetization algorithms, Appstatics’ real-time data on ranking trends will allow the platform to show even better results for developers that are already using its AI automation.

In the gaming world, where every second counts and every piece of data makes the difference between a churning user to converting user, Game of Whales takes every piece of non-personal data together with behavioral patterns to maximize and boost the LTV for its clients.

Doron Kagan, Game of Whales CEO says that “The acquisition of Appstatics is fast forwarding us to position Game of Whales as a fully automated A-Z management platform that uses the latest technologies and AI models to deliver superior performance to our clients.”

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