There are 8 KPIs:
- New users - The number of new users who had the first login.
- DAU (AU) - The number of unique active users (including new users) during the selected period. DAU for every player increases only 1 time per 24 hours.
- Sessions - The number of users logins.
- Revenue - The sum of all gross transactions.
- ARPDAU - The average revenue per active user (Revenue / DAU(AU)).
- ARPPU - The average revenue per paying user (Revenue / Number of unique paying users). Each player increases the number of paing users only 1 time per 24 hours.
- Conversion Rate - The percentage of active users converting to paying users (Number of unique paying users / DAU(AU) * 100).
- LTV - The lifetime value (The total revenue of the specific user group till today / Number of new users for the selected time period).
It’s needed to have information about at least 100 different (not developers) game players to start LTV calculation.
Time period for LTV calculation depends on the selected period on the dashboard. If you choose 7 days, 30 days or any custom period LTV will be calculated for the same period.
If you choose Today or Yesterday on the dashboard, LTV will be calculated for the previous period in accordance with the selected duration:
- 3 months (85 days)
- 1 month (29 days)
Pay attention that there is a 28-day gap between today (or yesterday) and the period for LTV calculation. For example, if you choose 1 month duration, the period will be defined as:
- Start date: today (or yesterday) - 28 days - 29 days.
- End date: today (or yesterday) - 28 days.
The exact period of calculation is shown in the tooltip.
If there is no enough data for LTV calculation "Collecting data" is shown instead of LTV value.
You can see LTV by top countries by clicking on LTV value.
KPIs values are collected for every game. They can be displayed for a single game or for all studio's games.
To switch to the studio dashboard click on STUDIO in the menu on the left.
To switch to another game's dashboard pick the game in the menu on the left and than click on DASHBOARD.
Every KPI (except LTV) is displayed as a value
and as a graph.
LTV is shown only as a value.
All KPIs are always shown on the page. To view the graph for a specific KPI click on it.
Use the drop-down menu to switch to another graph type.
The dashboard shows total KPI’s value for the chosen period of time. The graph displays a dynamics of KPI's changes over the period of time.
You can view information:
- for today
- for yesterday
- for last 7 days
- for last 30 days
- for a custom period
By default, the data is displayed for today. To change the time period use the options on the top of the dashboard.
The data is displayed in accordance with the user time zone. It's detected automatically when the user logs in.
Compare KPIs values
You can compare KPIs values with the data for another period. There are 2 modes of compare:
- Default compare - compare the selected period with the same period average of the last 4 weeks.
- Custom compare - compare the selected period with any period for the same longevity.
To switch mode click on Compare, choose the desired mode and click on COMPARE.
If you choose Custom compare you will also need to choose the period of time.
Let's look closer at the Default Compare mode. Imagine today is Tuesday so when you are viewing today’s data in Game of Whales fetches the data from 4 previous Tuesday, then calculates the average for every hour and compares the result to today’s data. When viewing the data for a 7 day period - Game of Whales fetches the data for 4 last weeks "from Tuesday to Tuesday". So the selected dates correspond to the same day of the week.
The information of comparing is displayed on the graph as 2 series. New data (data for period, which you selected to display on the dashboard) has blue color (1), past data - gray color (2).
Every point on the graph has a tooltip. You can find information about compared values and trend (percent of deviation) on it.
The compare results are also displayed as a trend (1) and a percent of deviation (2).
The trend depends on deviation:
|- negative deviation more then 50%|
|- negative deviation more then 3% and less 50%|
|- negative/positive deviation less then 3%|
|- positive deviation from 3% to 50%|
|- positive deviation from 50% to 100%|
|- positive deviation more then 100%|