Understand, Engage & Monetize Your Users

In the mobile industry, active users who spend a lot of money are called whales

Game of Whales helps mobile game/app developers and publishers increase revenue by easily identifying and profiling their users, analyzing usage patterns and spending habits, and presenting compelling incentives specifically tailored to keep everyone—from the tiniest fish to the mightiest whales—engaged and buying more.

Start maximizing your revenue
What is Game of Whales?
Combining actionable analytics and machine learning with advanced management and marketing capabilities, Game of Whales is a unified player/user analysis and campaign management platform that’s easy to learn and use. We created Game of Whales because, as successful game developers ourselves, we couldn’t find any all-in-one monetization solutions that were simple to use + effective + affordable.We know you’ll love what we’ve created for you.
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Comprehensive User Profiling

Successful engagement starts with deep understanding. Explore rich user profiles featuring demographics, live and past interactions, campaign responses, revenues generated, and more.

Boost IAP and optimize revenue

Target, retain, and engage users with automated pre-built and customized campaigns designed to increase in-app purchases.

Powerful Analytics

Machine learning, predictive analytics, and benchmarking provide continually-optimized engagement recommendations to help you maximize revenue.

Live Activity Tracker

Discover users’ behavior and preferences in real time. See when they play, how they spend, and what motivates them.


Drill into your data. Segment by characteristics, behavior, and location—or allow us to recommend the optimal segmentations to achieve your goals.


Compare your current campaigns vs. previous and see how your games or apps perform vs. other Game of Whales users.

UX designed for you

Experience rich data visualizations, analyze behavior, follow user activity and launch incentives—all in one simple, easy-to-use platform.

Tailored offers & promotions

Optimize engagement via triggered, scheduled and personalized in-app and push notifications.

Fast and Easy Implementation

No complex integrations here. It takes just minutes to download and implement.

Launch optimized engagement, retention & monetization campaigns
Why Game of Whales?
Born out of the mobile gaming industry, Game of Whales allows you to concentrate on your product while the platform takes care of monetization. No more overwhelming data, complex, siloed systems and poor results. Game of Whales’ simple yet sophisticated self-optimizing platform lets you maximize engagement and revenues—fast and easy.

How much does it cost?

Free! Once you’re confident in the significant contribution Game of Whales can make to your revenues, then you can upgrade to a premium package—or just keep using the standard platform for free.

How do I start?

Simply sign up and download Game of Whales' SDK. Just like all our other features, the SDK implementation is fast and easy.

Other questions?

Contact us

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Get started for free!
Optimize your revenue—in 3 easy steps
  • 1

    Download now

    Why wait? Download and implement Game of Whales' SDK for free now.

  • 2

    Let the platform do its thing

    Watch as Game of Whales analyzes and segments your users and suggests optimized incentives to help increase engagement and spending.

  • 3

    Watch your KPIs improve in real time

    Enjoy seeing (and hearing) your revenue arrive in real time. Cha-ching!