Anti churn offers
AI system learns the game player's behavior and if it begins to suspect that a good player wants to leave the game the system sends to the player the special anti-churn offer.
Anti-churn offers will be created only if the AI is enabled in the game.
An anti-churn offer is a promise of a gift if the player returns to the game in a day. So the game developer can get information about the available anti-churn offer and show the message (for example, pop-up) for a player that if he returns the game in 1 day he will get a reward.
The anti-churn offer will be converted into an ordinary offer in 1 day after its creation and the game developer will be able to work with the anti-churn offer as with the ordinary offer.
Anti-churn offers are created only for in-game products from AI white list. If the white list isn't set, the offer is able to be created for any in-game product. The discount on the offer is 100%.
In order to work with anti-churn offers, the game should support the GOW special offers. You can find more details about the implementation of special offers on GOW SDK implementation guides:
In order to check the showing of an anti-churn offer on the game side, you can create a test offer for the player marked as a developer.
- Mark the player related to the test device as a developer.
- Open his player's card.
- Click on the DEVELOPERS SETTINGS.
- Click on TEST ANTI CHURN SPECIAL OFFER.
- Set the delay of getting the rewards. During this time the offer will be counted as anti-churn (future or promised) offer.
- Select the product which will be used as the reward.
- Click on SEND OFFER.