Special offers

The Special Offers tab of a player's card shows information about special offers, which the player currently has or has used or was able to use.

The tab contains manual special offers (1), personal special offers (2) and AI special offers (3).

AI special offers are divided into some types:

an ordinary AI special offer - it offers some bonus to different products.

an anti-churn offer - it offers to get a free in-game product if the player returns to the game after some time.

a gift - it's a gift for players joined the game through cross-promotion ads.

You can see the following information about every offer:

Type (1) - it's shown as an icon.
Title (2).
Offered products (3).
Special offer's state (6).
The total amount of the player's purchases by the offer (4).
The number of the player's purchases by the offer (5).

Every offer can be in one of the following states:

Ready - the offer has been prepared, but the player hasn't got the offer.
Activated - the offer has been received by the player.
Done - the offer was activated and has finished.
Aborted - the offer was aborted.
Overdue - the offer was prepared, but it was not activated by the player during the offer valid time (for example, the player didn't play the game in the period),

When you click on any finished offer in the tab, the special offer report is opened.

Information on Special Offers tab doesn't refresh automatically. Reopen the player's card to see the actual data about special offers.

There are some filters on Special offers tab:

You can hide some types of offers by clicking on the buttons on the filters area (1). To show the offers click on the buttons again.
You can leave only сгккуте offers by using Only Active option (2).
In order to show only offers which the player redeemed, click on Has Purchases option (3).

Some game players are a control group players. The control group of players is needed to rate the effectiveness of push campaigns and special offers. A player is added to the control group randomly at his first game login. The control group players don't receive special offers. So Special Offers tab is always empty on their player's cards.