Real User ARPU
Real User ARPU section of the game dashboard shows the data about the average revenue per user for users joined the game in the selected period.
There are 3 types of ARPU:
- IAP ARPU - The total IAP revenue of the specific user group until today / Number of new users for the selected time period.
- ADS ARPU - The total Ads revenue of the specific user group until today / Number of new users for the selected time period.
- Holistic ARPU - (The total IAP revenue of the specific user group until today + The total Ads revenue of the specific user group until today) / Number of new users for the selected time period.
If the collecting of ads revenue isn't supported for the studio, ADS ARPU and Holistic ARPU aren't shown.
The period for the ARPU calculation depends on the selected period on the dashboard. If you choose 7 days, 30 days or any custom period the data will be calculated for the same period.
If you choose Today or Yesterday on the dashboard, the values will be calculated for the previous period in accordance with the selected duration:
- 3 months (85 days)
- 1 month (29 days)
Pay attention that there is a 28-day gap between today (or yesterday) and the period for ARPU calculation. For example, if you choose 1 month duration, the period will be defined as:
- Start date: today (or yesterday) - 28 days - 29 days.
- End date: today (or yesterday) - 28 days.
The exact period of calculation is shown in the tooltip and at the right corner of Real User ARPU section.
It’s needed to have information about at least 100 different (not developers) game players to start ARPU calculation. If there is no enough data for the calculation, "Collecting data" is shown instead of ARPU values.
You can open the breakdown by 25 top countries by clicking on the appropriate total KPI value or by clicking on ARPU Breakdown option at the right corner.
The breakdown for each type of ARPU is shown on the separate tab.
ARPU Breakdown report can be exported to .csv file by clicking on Export report in CSV option.
If the collecting of ads revenue isn't supported for the studio, the exporting is disabled.
The exported file contains the data about ARPU values for each day inner the selected period. The export is disabled if the selected period is more than 31 days.
The example of the exported data:
