Ads revenue

Ads Revenue KPI on the dashboard shows the amount of revenue from ads showing received through GOW and ads partner SDKs.

The ads partner will be announced soon.

AI predictions for showing the ads

AI system analyses the collected data about the player and defines whether to show or not to show ads (interstitial/banner only) for the player to keep the player in the game and increase the game IAP and ads revenue. The prediction may change as new data about the player becomes available.

You are able to decide whether to allow or not to allow AI to affect the display of ads on the game side.  In order to allow them, it's needed to turn the sending of predictions on by using ADS EXPERIENCE option on Artificial Intelligence Settings form. To open the form click on AI SETTINGS on the game dashboard.

Turn on/off the ADS EXPERIENCE option (1) and click on SAVE SETTINGS button.

In addition,  you can enable the sending of predictions just for several platforms and countries by selecting them in filters. If the filters are not set, the predictions will send for all players.

Pay attention that the predictions are not sent for players from a control group regardless of ADS EXPERIENCE option on Artificial Intelligence Settings form.   
AI ads predictions don't influence the collecting data about ads revenue in Game of Whales. They are just recommendations for ads partner SDK about what it should do for the player.  

 

Dashboard

Ads Revenue is included in Holistic Revenue KPI on the game and studio dashboard. 

Ads revenue is also shown on the dashboard graph in yellow.

By default, the dashboard includes data about IAP revenue (1) and Ads revenue (2).

In order to hide the IAP revenue, you should click on the appropriate option at the right corner of the graph.  After that, the graph, the piecharts, and the revenue stream on the dashboard will show the ads data only.

 

Ads milestones are shown on Revenue Stream section.  They have a special label ADS.

The milestone shows the current value of the player's ads revenue. It appears in the revenue stream when the player's ads revenue achieves the specific value: after every dollar till the total ads revenue is less than $5, after every 3 dollars if the total ads revenue is between $5 and $25, and after every 5 dollars if the ads revenue is more than $25.

Ads milestone shows the following data:

• Player's name (1)
• The country, where the milestone was achieved (2)
• Player's IAP revenue badge (3) and session badge (4)
• The player's total ads revenue at the moment when the milestone was created (5)
• How long the milestone was achieved (6)
• Store (7)

You can open the player's card by clicking on the milestone.

The total amount of ads revenue for the player is shown on the head of the card. 

The Session Badge tab contains the historical data about ads revenue for the player. The data is shown as a yellow part of a histogram.  The exact value can be found in the tooltip for every day.

 

Game of Whales collects the data in the context of different dimensions: country, platform, revenue badge, session badge, frequency badge, ads unit type (product). So you can select data by these dimensions by using the dashboard filters.

The dashboard piecharts present the distribution of ads revenue by the appropriate dimensions. For example, the distribution by ads unit types is shown on the Revenue by top products piechart.

If you switch Revenue by top products piechart's presentation to the histogram, the number of impressions for every unit type will be shown in the tooltip.

 

Game of Whales counts Ads ARPU. The value is shown in Real User ARPU section of the dashboard.

In order to open the breakdown by countries, click on the common value.

 

The top list of players with the biggest amount of ads revenue is shown on Ads Leaderboard report.