The User retention report shows how long players retain the interest in the game after they joined it.
To open this report, select your game, go to Reports (1) and then click on User Retention section (2).
User Retention by Date shows how many players have installed the game for the first time on a certain date, and how long they have stayed in the game since that date.
The table contains the following columns:
- Users - how many new players installed the game on this date.
- Day1, Day2, etc - What percentage of new players has remained in the game after the time that is specified in column's title.
For example, 10 229 new players (2) installed your game on August, 27th 2018 (1). In the report you can see that 21,19% of them came back on the next day (column Day 1 (3)), 13.25% in 2 days (column Day 2 (4)), 4.14% in 7 days (column Day 7 (5)) and so on.
The report shows first player’s login during the day.
The report doesn't show the data (except the number of new players) for an incomplete days (today and yesterday).
Last row of User Retention by Date table shows totals: it's a sum of players for Users column and an average value for the other columns.
By default, the data sorted by date. To change sorting, click on the button on the head of the column, that require for sorting.
You can view information in percent or in the number of players. To change the mode click on a toggle on the top of the report.
The tables cells highlighted: the greater value is displayed in the cell, the darker color it has. You can turn it off by using Heatmap toggle.
If you need to add some filters to the report, you can use Filter option.
To change the report's period click on Pick a date and pick a new period. Information about this period will be displayed near the header of User Retention by Date table.
Day 1 - Day 7 columns are shown constantly. Day 14, Day 30, Day 60 and Day 90 columns are displayed in the report only if they make sense in the selected period.