How Rewardify increased its LTV by 59% on its Jet Set Go mobile game | Game of Whales
Case Study

How Rewardify increased its LTV by 59% on its ‘Jet Set Go’ mobile game

Using fully automated AI and Machine Learning, Game of Whales micro-segmented Rewardify players based on their usage and behavior.

This enabled the platform to offer unique incentives at peak times to drive purchases and increase retention rates. The Rewardify team has also leveraged Game of Whales to garner real time insights and both respond to and interact with its players.

About Rewardify

Rewardify is a Cash Rewards SaaS platform that serves to increase revenue streams, profits and user engagement for game developers. Rewardify released the ‘Jet Set Go’ mobile game to reward its players with real cash and other tangible prizes during the game.

‘Jet Set Go’ is changing the way virtual games are being played by bridging the rewards gap between the real and online worlds.

Goal

Rewardify aims to boost revenue and retention rates from its ‘Jet Set Go' Apple Store and Google Play players, increase its player average Lifetime Value and therefore enhance its user-acquisition maximum bid and budget.

Execution

Rewardify utilized Game of Whale’s advanced AI and machine learning algorithms to optimize the engagement, retention, and monetization of its ‘Jet So Go’ game.

Game of Whales technology automatically micro-segments ‘Jet Set Go’ players according to their usage and behavior, which ultimately allows the platform to offer unique incentives at optimum times, driving purchases and increasing retention rates.

Results

‘Jet Set Go' has generated growth on several levels as highlighted below:

1. ‘Jet Set Go’ retention rates have increased by more than 25% over the last six months alone. Its seven-day retention rate is higher than 90% of all games in its genre.

2. ‘Jet Set Go’ saw their LTV skyrocket and hit percentage growth rates of around 50%.

3. ‘Jet Set Go’ has increased conversion rates by more than 15%.

Highlights:
LTV Increase
Conversion boost
Day 7 Retention
Automated, no human intervention

"Game of Whales has accelerated our live operations in ways we couldn't have done ourselves. Working with the Game of whales team has been a beneficial and great experience for us"

Michal Marr / Chief Product Officer
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Using fully automated AI and Machine Learning, Game of Whales micro-segmented Rewardify players based on their usage and behavior.

About: 

This enabled the platform to offer unique incentives at peak times to drive purchases and increase retention rates. The Rewardify team has also leveraged Game of Whales to garner real time insights and both respond to and interact with its players.

About Rewardify

Rewardify is a Cash Rewards SaaS platform that serves to increase revenue streams, profits and user engagement for game developers. Rewardify released the ‘Jet Set Go’ mobile game to reward its players with real cash and other tangible prizes during the game.

‘Jet Set Go’ is changing the way virtual games are being played by bridging the rewards gap between the real and online worlds.

Goal: 

Goal

Rewardify aims to boost revenue and retention rates from its ‘Jet Set Go' Apple Store and Google Play players, increase its player average Lifetime Value and therefore enhance its user-acquisition maximum bid and budget.

Execution: 

Execution

Rewardify utilized Game of Whale’s advanced AI and machine learning algorithms to optimize the engagement, retention, and monetization of its ‘Jet So Go’ game.

Game of Whales technology automatically micro-segments ‘Jet Set Go’ players according to their usage and behavior, which ultimately allows the platform to offer unique incentives at optimum times, driving purchases and increasing retention rates.

Results: 

Results

‘Jet Set Go' has generated growth on several levels as highlighted below:

1. ‘Jet Set Go’ retention rates have increased by more than 25% over the last six months alone. Its seven-day retention rate is higher than 90% of all games in its genre.

2. ‘Jet Set Go’ saw their LTV skyrocket and hit percentage growth rates of around 50%.

3. ‘Jet Set Go’ has increased conversion rates by more than 15%.

Quote: 

"Game of Whales has accelerated our live operations in ways we couldn't have done ourselves. Working with the Game of whales team has been a beneficial and great experience for us"

Author: 
Michal Marr
Author Position: 
Chief Product Officer
Logo: 
Author Image: 
time to read: 
3 min
Show Highlights: 
highligts_ltv: 
57
highligts_ret: 
25
highligts_conv: 
15
highligts_ai: 
100