How Oak Technology increased their mobile game LTV by 56% | Game of Whales
Case Study

How Oak Technology increased their mobile game LTV by 56%

The Game of Whales AI powered platform is propelling Oak Technology to the next level this year. The global games company increased their mobile games revenue by 56%.

About:

Oak Technology is a global mobile games company that creates, develops, and publishes casual and hyper-casual games that anyone can enjoy. 

Oak Technology focuses on creating highly-rated mobile games - some of their more popular and consumer crazy games include Archer.io, 5050 Split Up, and the recently launched Hexa Drive. The entertaining worlds Oak Technology transmits its players into are engaging, interactive, and inspiring to millions of users around the world.

You can find their game studios in Palo Alto, London and Istanbul where they specialize in developing Casual Games, Mobile Games, Games Publishing, Advertising, Monetization, and Game Design and Development.

Goal:

Oak Technology looked to increase their LTV and retention by maintaining high-spending players.

Execution:

Game of Whales allows game studios to focus on making great games, while Game of Whale’s advanced AI and machine learning algorithms works on optimizing a game’s engagement, retention, and monetization. The leading technology automatically micro-segments Oak Game players based on their usage and behavior, allowing the platform to offer unique incentives at the perfect timing to drive purchases and increases retention rates.

Results:

LTV - Leveraging Game of Whale’s AI Technology, Oak Technology managed to improve the LTV by 56%.  

Day 7 Retention - With Game of Whale’s real-time user segmentation, Oak Technology managed to increase Day 7 retention by 20%.

Conversion - Game of Whale’s autonomous incentives increased Oak Technology conversions by 30%.

Revenue -  Oak games managed to increase their ARPPU by 17%. 

Highlights:
LTV Increase
Conversion boost
Day 7 Retention
ARPPU Increase

"It is really fun to click on different metrics and find more detailed reports or data in the Game of Whales Dashboard. My favorite is the ability to monitor IAP closely and see how campaigns for specific countries convert to IAP immediately. This helps us decide the countries we should be focusing our user acquisition budget on without mining through tons of data. I was especially impressed with the fact that AI had learned how to make a personalized offer to anyone who makes a purchase for the first time in a game."

Hale Nur / Data Analyst at Oak Technology
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The Game of Whales AI powered platform is propelling Oak Technology to the next level this year. The global games company increased their mobile games revenue by 56%.

About: 

About:

Oak Technology is a global mobile games company that creates, develops, and publishes casual and hyper-casual games that anyone can enjoy. 

Oak Technology focuses on creating highly-rated mobile games - some of their more popular and consumer crazy games include Archer.io, 5050 Split Up, and the recently launched Hexa Drive. The entertaining worlds Oak Technology transmits its players into are engaging, interactive, and inspiring to millions of users around the world.

You can find their game studios in Palo Alto, London and Istanbul where they specialize in developing Casual Games, Mobile Games, Games Publishing, Advertising, Monetization, and Game Design and Development.

Goal: 

Goal:

Oak Technology looked to increase their LTV and retention by maintaining high-spending players.

Execution: 

Execution:

Game of Whales allows game studios to focus on making great games, while Game of Whale’s advanced AI and machine learning algorithms works on optimizing a game’s engagement, retention, and monetization. The leading technology automatically micro-segments Oak Game players based on their usage and behavior, allowing the platform to offer unique incentives at the perfect timing to drive purchases and increases retention rates.

Results: 

Results:

LTV - Leveraging Game of Whale’s AI Technology, Oak Technology managed to improve the LTV by 56%.  

Day 7 Retention - With Game of Whale’s real-time user segmentation, Oak Technology managed to increase Day 7 retention by 20%.

Conversion - Game of Whale’s autonomous incentives increased Oak Technology conversions by 30%.

Revenue -  Oak games managed to increase their ARPPU by 17%. 

Quote: 

"It is really fun to click on different metrics and find more detailed reports or data in the Game of Whales Dashboard. My favorite is the ability to monitor IAP closely and see how campaigns for specific countries convert to IAP immediately. This helps us decide the countries we should be focusing our user acquisition budget on without mining through tons of data. I was especially impressed with the fact that AI had learned how to make a personalized offer to anyone who makes a purchase for the first time in a game."

Author: 
Hale Nur
Author Position: 
Data Analyst at Oak Technology
Logo: 
Author Image: 
time to read: 
3 min
Show Highlights: 
highligts_ltv: 
56
highligts_ret: 
30
highligts_conv: 
20
highligts_arppu: 
17